The trend continued on
Thursday with the announcement that Italy's 2006 World Cup-winning coach
Marcello Lippi will take over the reigns at ambitious Guangzhou
Evergrande on a two-and-a-half-year contract.
"I dispatched an
assistant to go see the club's matches, which made me even more
determined," the 64-year-old told a press conference which was broadcast
live on Chinese state television. "I am very enthusiastic about coming
to China."
Lippi has an impressive
managerial record, having coached Juventus to five Italian Serie A
titles and the European Champions League in 1996.
Guangzhou, China's
reigning champions, started the spending spree last year by signing
Argentine playmaker Dario Conca from Brazilian side Fluminense for a
national record transfer fee.
Conca has since been joined in China by former France striker Nicolas Anelka, who, after a prolific career across Europe, swapped Chelsea for Shanghai Shenhua in January.
Paraguay's Lucas Barrios
will become the latest recruit when he signs for Guangzhou from German
champions Borussia Dortmund on June 1, for a fee which eclipses the one
paid for Conca.
So what is attracting such stellar names to a country which has a limited football heritage?
"There are things
happening in Chinese football but there is still a long way to go,"
Asian football expert John Duerden told CNN.
"I can't imagine that
Lippi has been always been desperate to work in the Chinese Super
League, though China is a fascinating place and some of the cities are
fantastic."
Previous coach Lee-Jang
soo had achieved on-field success with Guangzhou, leading the club out
of the second tier, to the 2011 Super League title and into the Asian
Champions League.
But Duerden said Lee's profile was not big enough for a club with grand ambitions.
"It's all about the
name," he said. "While Lee is well-liked in China and east Asia, outside
the region he has little standing. Hiring Lippi sends the message that
Guangzhou want to be Asia's first superclub."
Duerden said the surge
in football spending in China has been financed by powerful political
figures, but that it may be detrimental to the future of the sport in
the country.
"The spark is all down
to politics, power and connections. The next generation of China's
leaders, including the next president are fans of football, and it is a
great way for business leaders to get close to the decision-makers.
I am very enthusiastic about coming to China
Marcello Lippi
Marcello Lippi
"There is a huge
disconnect between what the game actually needs and what it is getting.
There are less than 10,000 registered under-12 players in China (Japan,
with a tenth of the population has over 300,000) and you have to wonder
what a similar amount of money would do if invested in the grassroots." Read More
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